Oracle Ads have had it: $2B operation shuts down after dwindling to $300M

In this slightly more private era, your data ain't as profitable as it once was

Oracle Advertising is shutting down, CEO Safra Catz said during the database goliath's fiscal 2024 Q4 earnings call with Wall Street this week. "Oracle’s decision to shut down its ads business is the latest example of the growing pressure on the surveillance advertising model," said Arielle Garcia, director of intelligence at ad watchdog Check My Ads, in an email to"Oracle has been facing a steady stream of privacy-related legal and business challenges since 2018.

"Reading between the lines, data brokers unable to rely on 'legitimate interest' would need to rely on 'consent' – and who actually wants to consent to data brokers collecting their data and selling it to advertisers?" said Garcia. According to Schmitt, the challenge for commercial data businesses like Oracle Advertising takes the form of reduced spending from advertisers and smaller budgets from advertising technology, media, and publishing firms.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

TheRegister /  🏆 67. in UK

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

New vid shows Facebook billionaire Mark Zuckerberg’s $300m ‘birthday gift’ superyacht loom over boats in Ma...New vid shows Mark Zuckerberg’s $300m ‘birthday gift’ superyacht in Mallorca
Read more »

'Huge boost' for region as £300m green energy plant to create hundreds of jobsPlant would store energy from wind turbines to release into the grid when needed
Read more »

Greater Manchester: £300m energy storage plant to create 700 jobs, firm saysAn energy firm starts work on a huge £300m facility in Trafford to store excess power as liquid air.
Read more »

Trump Media and Technology Group Posts Over $300M Net Loss in First Public QuarterTrump Media and Technology Group is the owner of former President Donald Trump's social networking site Truth Social.
Read more »

Leeds United sponsor Hisense sees 'lots of space for growth' after surpassing £300m revenue targetLeeds-based TV and domestic appliance manufacturer Hisense still has “lots of space for growth” after recently surpassing £300m in annual revenue, the firm's UK vice-president has told The Yorkshire Post.
Read more »

STMicro bags €2B from Europe for Sicily car chip fabEurocrats made them an offer they couldn't refuse
Read more »