The Orlando Magic are building off the excitement and success of a season ago with a brand new marketing campaign, titled 'Make It Magic,' which replaces the 'Magic Together' slogan used by the team in recent history,
ORLANDO, Fla. – As the 36th season of professional basketball in downtown Orlando approaches for the Orlando Magic, so too does a new marketing brand campaign.
With the league releasing the full NBA slate for the regular season later this afternoon, Orlando is striking while the iron is hot during the offseason to try and capitalize off the energy that surrounds the franchise's upward trajectory and the excitement of a new season's fast approach.“We’re so excited to share our new rally cry with our great city,” said Orlando Magic Executive Vice President of Marketing and Social Responsibility Shelly Wilkes in a statement Thursday.
Orlando has seven division championships and seven seasons of 50 wins or more throughout the first 35 years of its existence in the NBA, as well as two Eastern Conference titles. The Magic have made the playoffs in 17 of 35 seasons in the Association. As representation for the next chapter in Magic history, this message is set to be the guiding light.
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