A strange thing has been seen of late in the world of haute couture – some of its famously straight-faced denizens have been turning up the corners of their mouths
, after decades of debate, that just the act of arranging one’s features into a smile can make you feel happier.
If models are there to project to customers what you might feel like if you wear these clothes, Dr Chaona Chen – a researcher at the University of Glasgow school of psychology and neuroscience – believes that if a model is smiling, then the customer will “have this subconscious feeling that if I wear it, I will be happy too”.
“[Not smiling] communicates a certain prestige for the model. She has achieved the status where she doesn’t have to smile.”At the Chanel spring/summer show in 2021
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