Whether it’s the world of beauty or rugby, people should always remain in control of their own narrative – ‘outing’ is still a common shaming tactic, says Eva Wiseman
They’re called BeauTubers now, which I didn’t know – words arrive in the world as required, rarely announcing themselves in advance, and we adapt alongside them. Previously known as beauty vloggers, these are people whose dramas in life and lipstick attract hundreds of thousands of YouTube viewers daily. An hour can easily be lost in meditation upon a teenager’s application of CC cream.
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