Nike's England football kit has caused a fury with Rishi Sunak and Keir Starmer over the new colors of the St. George cross being changed.
) kit, where the cross of St. George, always in white and red, has been changed to a red, purple, blue and black cross for the Euro 2024 tournament taking place in June.
“When it comes to our national flags, we shouldn’t mess with them because they’re a source of pride, identity, who we are and they’re perfect as they are,” he said.“As you know, I’m a big football fan. I go to England games — men’s and women’s games — and the flag is used by everybody. It is a unifier, it doesn’t need to be changed, we just need to be proud of it — so, I think they should just reconsider this and change it back,” he told the British tabloid newspaper The Sun.
Nike has issued a statement saying that the colors were changed to honor England’s win of the 1966 World Cup. “We have been a proud partner of the FA since 2012 and understand the significance and importance of the St. George’s Cross and it was never our intention to offend, given what it means to England fans,” said the statement.The new colors of the St. George cross took cues from the 1966 training kit which included shades of blues, reds and purple.The U.S. brand is celebrating its wins this week. Nike signed the German national football team after the team ended its 77-year sponsorship with Adidas.
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