Two-thirds of products intended for youngsters from Heinz, Nestle, Danone, Hipp, Hero and Hain Celestial contained excessive sugar, salt or calories.
The brands studied own more than 53 per cent of the market share in the UK. READ MORE:More than 200 branded food products aimed at UK babies and toddlers fail to meet World Health Organization nutrition and marketing standards, an international study has found.
Out of 1,297 products assessed internationally, including 218 sold in UK supermarkets, none were considered suitable for promotion for consumption to children. Pictured, one of the products that failed to meet WHO nutrition and marketing standards: Heinz Peach Multigrain Porridge For Babies From 7 Months Onwards by Kraft Heinz
'For this, we need the industry to take appropriate action, shareholders of companies to invest responsibly, and policymakers to improve regulations.'The UK has the second largest number of such products after Italy. The study said new regulations should prohibit the use of added sugars and sweeteners, limit sugar and sodium content, and outlaw misleading marketing and labelling practices.
WHO guidelines say babies and toddlers should not be given foods high in sugar, salt and trans fats or drinks containing sugar or non-sugar sweeteners. Pictured, one of the products that failed to meet WHO nutrition and marketing standards: Aptamil Organic Banana And Strawberry Porridge For Babies Aged 6 Months And Onwards by Danone
Meanwhile, a Nestlé spokesman added: 'We share the same goals as ATNI to accelerate sustainable access to nutritious.
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