New data has revealed that 40 million people read local news in newspapers and online every month 📰
The research, from JICREG Trust Local, also comes as a new survey from Newsworks/OnePoll shows that 81 per cent of people agree that they trust news and information published in their local newspapers and websites, a rise of seven per cent since 2018.
NMA chief executive Owen Meredith said: “Local news media is highly trusted and reaches huge audiences in communities right across the UK – a powerful combination for advertisers large and small.“As one of the largest advertisers in the UK, government must urgently divert a much higher proportion of ad spend to local news media which delivers so much benefit to the public through its investment in trusted local journalism.
“In line with other media, local news media has now settled back to a more normal pattern in 2022, retaining the vast majority of new audiences gained during the pandemic. It’s very clear that readers are even more engaged with content which they know they can trust and rely on.”
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