Overcoming barriers to enhance clinicaltrials MizzouNews
This study examines how news features can help overcome two common barriers impeding Black American participation in clinical trials. In an online experiment, Black participants viewed social media news posts varying in framing and use of an exemplar and then responded to outcome measures including perceived message effectiveness, message attitudes, and intention to participate in clinical trials.
Most notably, featuring a race-matched exemplar increases intention to participate in a trial when the messages discuss psychological barriers. These findings enhance our understanding of how messages can be better designed to increase Black American participation in clinical trials, thereby contributing to reducing health inequities and improving health outcomes.
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