The funding is part of a £1.1 billion levelling up investment.
Kilmarnock and Irvine will each receive the welcome cash injection over a decade as part of the UK Government's £1.1 billion levelling up investment.
Kilmarnock and Irvine are two of just 55 towns chosen for the investment with only seven in Scotland being selected. "That changes today. Our long-term plan for towns puts funding in the hands of local people themselves to invest in line with their priorities, over the long-term. That is how we level up."
A range of 'regeneration powers' aim to "unlock more private sector investment by auctioning empty high street shops, reforming licensing rules on shops and restaurants, and supporting more housing in town centres," officials say. "This will empower communities in every part of the UK to take back control of their future, taking long term decisions in the interests of local people. It will mean more jobs, more opportunities and a brighter future for our towns and the people who live and work in them."
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