The Gen Z slang is pretty accurate for this year.
But if you ask me, I reckon Oxford Dictionary’s choice trumps ’em both, not least because it applies to the whole year.as the “supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material considered to be trivial or unchallenging.”Things like TikTok’s “,” where a split screen might play a chatty or funny conversation alongside soothing content like someone power-washing a floor, could qualify for that second definition.
Oxford Dictionary picked the word after over 37,000 votes, “worldwide discussion,” and looking at their own language data.“Our experts noticed that ‘brain rot’ gained new prominence this year as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The term increased in usage frequency by 230% between 2023 and 2024,” they explain.
― he asked, “While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?” “I find it fascinating that the term ‘brain rot’ has been adopted by Gen Z and Gen Alpha, those communities largely responsible for the use and creation of the digital content the term refers to,” Casper Grathwohl, President of Oxford Languages,
“These communities have amplified the expression through social media channels, the very place said to cause ‘brain rot’. It demonstrates a somewhat cheeky self-awareness in the younger generations about the harmful impact of social media that they’ve inherited.”
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