The 5 wellness trends to watch, including Ozempic support supplements and sexy water, according to The Vitamin Shoppe.
At WWD’s annual Beauty CEO Summit, The Vitamin Shoppe president Muriel Gonzalez gave attendees a sneak peek at the company’s upcoming trend report, which identified five key areas of opportunity across wellness, including TikTok’s latest “has become a bit of a buzzword across wellness, the term truly has built a new category, according to The Vitamin Shoppe. “It’s not just about living longer. It’s living, feeling good and healthier,” Gonzalez said.
While gut health started with a focus on probiotics, several other product types have gained prominence within this segment, including psyllium husk and digestive enzymes. Gonzalez pointed to the menopausal product market as one key area of opportunity, citing it to be an $18 billion market expected to grow to $24 billion over the next 36 months.
Plus, it’s big business. According to J.P. Morgan Research, the GLP-1 market will be more than $100 billion by 2030, and 30 million people in the U.S. alone could be on the drugs by 2030.
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