Panasonic is holding a Japanese photo competition over the next few months with a very specific set of rules.
over the next few months with a very specific set of rules: images must be captured only with the Lumix S9 and the 26mm f/8 lens and images have to be shot in JPEG in-camera; no RAW processing is allowed., the Lumix S9 brought with it a new “LUT” button that took the film simulation concept that Fujifilm has used with great success for years and expanded upon it.
The photo competition is titled “Your World Captured in 26mm” and will run from July 1 through October 24, 2024. Awards will be announced every month starting in August and continuing until December. The grand prize is 100,000 yen of which there will be five winners, the “Excellence” prize is 30,000 yen for 10 winners, and the Honorable Mention prize is 10,000 yen for 20 winners.
In order to enter, photographers must purchase an S9, must be a resident of Japan, and must agree to all application requirements. Panasonic is accepting entries only through X and the hashtag “#lumixs9photocontest” so it is not clear how the company plans to check if the photo was taken as a JPEG and did not have any RAW processing.when it was first announced and its success is hinged on the company’s continued support of it.
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