Pantone has selected Mocha Mousse, a brown hue evoking the comforting qualities of chocolate and coffee, as the Colour of the Year for 2025. The choice aims to bring comfort and luxury to consumers. However, reactions vary, as the marketing images are mostly extreme close-ups of brown mousse.
The annual announcement of Pantone 's Colour of the Year is a predictable event. In 2025, the chosen hue is Mocha Mousse , described as a brown that evokes the comforting qualities of chocolate and coffee. Despite its intended appeal, there is skepticism about how the colour will be received. The Pantone Colour Institute's executive director, Leatrice Eiseman , describes Mocha Mousse as a sophisticated and luxurious shade that elevates the perception of brown from humble to aspirational.
As in previous years, Pantone has collaborated with multiple brands to incorporate this colour into various products, from Post-Its to smartphones and sofas. However, with most marketing imagery focusing heavily on close-up shots of brown mousse, there is some doubt about the effectiveness of this choice
Pantone Colour Of The Year 2025 Mocha Mousse Leatrice Eiseman Comfort Luxury
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