The fashion capital leapt 30 percent to hit $499 million in media impact value, while Dior, Gucci and Prada ranked as most viewed houses of the season.
Paris burnished its fashion-capital crown this season, broadening its lead on other fashion cities with a 30 percent year-over-year leap in its media impact value for the spring 2024 collections., the French capital netted $499 million in media impact value thanks to rising star attendance, in particular A-listers from the Asia-Pacific region; the nigh-on unlimited access offered by social platforms; and the breadth of its fashion calendar.
Cases in point this season: Thailand ranked first in celebrity-generated MIV, thanks to the likes of “KinnPorsche” costars Nattawin Wattanagitiphat and Phakphum Romsaithong , who respectively scored three of the week’s top placements and the third position among celebrities. A separate report from Launchmetrics revealed the tallies of the spring 2024 season across New York, London, Milan and Paris fashion weeks.came out on top once more, winning $59.5 million in MIV, at 71 percent increase over the previous summer season.
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