NBCUniversal is betting the Paris Olympics will drive viewership across its TV platforms and drive more subscribers to its streaming service, Peacock.
NBCUniversal is looking to capitalize on the Paris Summer Olympics for its four-year-old streaming service, Peacock.
Some fans were confused during the 2021 Summer Games in Tokyo about what exactly was available live on the streaming platform. The 2020 Tokyo Olympics, which were held in 2021 due to the Covid pandemic, drew the lowest-ever audience for the Summer Games. The Beijing Olympics in 2022 had the lowest viewership ever for the Winter Games, which are notably smaller than the Summer Olympics.
While competitions will play out live during the day in the U.S., NBC has branded the evening as"Primetime in Paris" and will replay big events along with in-depth programming such as interviews. Live sports remains the last opportunity to attract large TV audiences and for streaming services to sign up and keep customers.The streaming platform — which costs $7.99 with ads or $13.99 commercial-free — has benefited from its parent company's portfolio of sports rights. The National Football League, English Premier League, Nascar, Big Ten college football, golf and the Spanish-language broadcast of the World Cup have all played a role in keeping customers.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Can the Paris Summer Olympics give Peacock the streaming boost it needs?Peacock will have 5,000 hours of live coverage which is aimed at bringing in more subscribers to the platform.
Read more »
Yes, Peacock Increased Prices the Week Before the Paris OlympicsPeacock increased their prices on the first day of The Open.
Read more »
A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summerParis Olympic officials have set an ambitious target of halving their overall carbon footprint compared with the 2012 London and 2016 Rio Games.
Read more »
A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summerParis Olympic officials have set an ambitious target of halving their overall carbon footprint compared with the 2012 London and 2016 Rio Games.
Read more »
A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summerParis Olympic officials have set an ambitious target of halving their overall carbon footprint compared with the 2012 London and 2016 Rio Games.
Read more »
A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summerParis Olympic officials have set an ambitious target of halving their overall carbon footprint compared with the 2012 London and 2016 Rio Games.
Read more »