Voters are served a new diet of polling day news online, as spending records tumble. It's a far cry from the traditional restrictions on television that have been limited to images of people queuing outside polling stations and party leaders voting.
Broadcasters have to follow strict rules on polling day, meaning that there has been a blackout on election news today. The rules are there to prevent any influence over how people choose to vote. For decades that restricted what political parties could do after polls opened, but in recent years that has changed as the rules don't apply online. The parties have made the most of it this year, with their biggest day of campaigning online ever.
One video appears to show a montage of Photoshopped images of various Tory leaders, including Rishi Sunak in bed, with the caption saying, “Don’t wake up to give more years of the Tories tomorrow”. This was also repeated on Facebook but compared to the Tories, Labour's approach on Meta's platforms Facebook and Instagram was pretty bare bones.
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