Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
, corporations have been keen to be seen adopting the tech, but the design community itself has met it with much more scepticism – so Pentagram's recent foray into flagrant AI use came as something of a surprise within the industry., a platform designed to help the public track the strategies and performance of the Federal Government. But while the use of Midjourney to aid the design has provoked a heated response, Pentagram partner Paula Scher has openly stood by the decision.
The famous design agency Pentagram used the GenAI platform Midjourney in a project for the US government. This is interesting, funny and tragicomic at the same time. The interesting part is that a famous and legendary agency jumped straight on the GenAI bandwagon. 🤔…/1 https://t.co/PyWuu3UEQIBut for some, the use of the tech by a renowned agency such as Pentagram signals a shift towards a world where generative AI and traditional artistic craft can co-exist.
Judging by the overall tone of the response to Pentagram's project, it's far too early to suggest we've reached a 'new normal' whereby AI can happily supplement a designer's standard workflow. But while the outrage is there, the very fact that an agency with the heritage of Pentagram has opted to openly use MidJourney demonstrates that we're entering a new era of AI discourse.
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