Visit Cornwall says late bookings are surging as people look to escape the heat, and get to the coast.
Many holiday related businesses are enjoying a boost as people from around the UK travel to Devon and Cornwall's coast to escape the "sweltering" heat, a tourism boss has said.Malcolm Bell from Visit Cornwall said "all want to do is think about being on the coast" and added the region has been "plagued by late bookings".In Cornwall on Tuesday the top temperature reached 24C in Helston, with coastal areas often feeling cooler.
"First day of the school holidays was a bit of a wash out, as from Sunday and all of last week we're going great guns. really, really good."John Lees from Splashdown waterpark said: "Like everyone we're here and ready all the time just waiting for the sun. Karen Cocking, from Porthmeor Beach Boutique in St Ives, said: "We've had two or three good days now and fingers crossed we're hoping the season elongates because we've had a very late start this year."
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