Dunelm has launched its Delivering Joy campaign for another year, where shoppers are asked 'simple' requests by children and elderly in need
Dunelm is putting up meaningful Christmas trees in its stores ahead of December, and is asking shoppers to take what's hung on their branches. The trees are part of Dunelm's Delivering Joy campaign, which was first launched in 2020.
One clip featured a shopper at a Dunelm store reading the tags with her children and choosing who to help. The mum, known as @helsss1979, said: "It was so hard to choose but, in the end, we took eight tags." One commenter said: "The elderly 80+ man best get the best blankey and chocolates ever!" Another user responded: "That poor man has me sobbing!"
Shoppers are encouraged to take as many tags as they can afford to help - whether that's just one or a handful. Lots who do choose to help often add a few extras into the gift bags on top of what they person asked for.
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