A study conducted by both Columbia and Colorado University found that those who are more pleasant prioritise spending cash on socialising
and are therefore less likely to save.
However, researchers found that people are likely to save more if offered incentives that will benefit their futures. Experts found people were 3.57 times more likely to save if they received emails encouraging them to put money away in a tone that matches their personality traits. Columbia University and Colorado University asked 2,447 UK participants about their "Big Five" personality traits - agreeableness, conscientiousness, neuroticism, openness and extraversion.
Every member took a 30-item personality assessment, and they were divided into five groups. Over the course of a month one group received five emails encouraging them to save towards a goal that matched their most prominent personality trait. Meanwhile 7.42 percent saved in the standard messaging group, 7.46 in the random group, and 7.85 percent in the personality-mismatch group. Only 3.4 percent of those without an email saved, and if they didn't open their emails this went down to three percent.
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