How Millennials Are Falling In Love With Radio Farming Drama BBCTheArchers
Kat Brown explains why The Archers is such an institution and how for lots of millennials, listening to it is like coming home.Hi, I’m Kat Brown – I’m 36, and I am addicted to the long-running BBC Radio drama, The Archers. My cat, Ambridge, is named after the village. I buy the official calendar. My ring tone is the theme tune.
“It’s normal to reject it as ‘your parents’ thing’, but pick it up as a way of connecting with your past – in my case, I was 19 and living abroad – or listening at university as a way of connecting with that home ritual,' explains the writer and broadcaster Lucy Freeman, who co-hosts the Archers fan podcast Dum Tee Dum which, like its parent show, has a huge global audience.
'My knowledge of dairy farming is amazing. I feel like I could do it,' says Sarah Douglas, 30, who is absolutely not a dairy farmer, and who has been listening for 10 years since she began an evening commute. 'It’s basically EastEnders on a farm. When you start listening to it it’s really difficult to find out who everyone is, and then you get sucked in.
The podcast regularly tops the iTunes chart, and is one of the BBC’s most popular radio programmes. To be fair, The Archers has the jump on pretty much every other programme going: it’s aired nearly 19,000 episodes since January 1 1951. The longest-running drama in the world, it’s had cameos from celebrity fans ranging from Princess Margaret and Anthony Stuart Head to Judi Dench, usually opening the Ambridge village fete or voicing a total cad .
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