'If you respect our work, then get our name right,' says the brigade, as it urges people not to use 'outdated language'.
TV presenter Piers Morgan tweeted:"If women are being 'put off' joining the fire service because Fireman Sam - A CARTOON CHARACTER - supposedly 'perpetuates male stereotypes' then can I politely suggest these women probably don't have what it takes to fight fires."
LFB hit back, saying that girls"think they can't be firefighters because children's TV continues to use outdated language".It was also unimpressed when one Twitter user pointed out there is a female firefighter in the show, Penny Morris. "Sadly Penny's involvement in the show is completely devalued by the constant use of the outdated term fireman in the catchy theme tune, title and on all merchandise," the brigade said.
Morgan continued the debate on ITV's Good Morning Britain, telling viewers:"Postman Pat - he can't be a postman any more. What is he, a postperson? Postperson Patricia?Great to have another supporter in our
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