Eight in ten feel it is very important to keep local high streets alive - with three in ten feeling happy and excited when they shop in independent retailers
The perfect high street would have a patisserie, deli, farm shop, and vintage store, according to Brits. One in four adults feel their local high street is just surviving, and want to see a resurgence – with 81 per cent stating it’s very important to keep their high streets alive.
The research, commissioned by online wholesale marketplace Faire, found nearly three-quarters of shoppers visit independent retailers “often” or “occasionally”, with a third shopping local a few times a week. In fact, 44 per cent say they feel guilty if they do resort to shopping in supermarkets or chain stores. And over half said they would shop online if there were forced to go further to shop – with 63 per cent saying they would travel for up to half an hour.
“Even in times where money might be tight, the results of this study really do back up the desire to see independent stores thrive locally – with consumers clearly showing they understand that supporting independent retailers helps the economy and that they are keen to see a variety of stores on their local high streets.”
And over half of those in the North West were keen on having a cake shop on their high street – while a bakery was important to three-quarters of those in the South West. Nearly half of all respondents noticed a decrease in the number of independent shops opening, with 55 per cent saying their favourite local shop had closed in the past two years.
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