Dr Alex George and Tom Durnin are helping to get Brits moving across the country
Performance-obsessed and intimidating exercise culture is putting millions of Brits off moving, according to new research.
Video Loading Video Unavailable Click to play Tap to play The video will auto-play soon8Cancel Play now The New Personal Best project captures and celebrates how exercise makes us feel in a unique portrait series – no stats, no times and no numbers. With over half of respondents saying they are more likely to exercise if they see everyday people represented in sports adverts, New Personal Best features real people moving for their mental health.
“I never thought I’d ever be the face of a sports campaign, but I’m honoured to be partnering with ASICS to encourage more people to move for their mental health. If my story can inspire at least one person to take the first step that’s all I could ask for.” Alex said: “As someone who is passionate about the benefits of exercise on mental health, it’s upsetting but unsurprising that people feel excluded and alienated by the sports industry.
Hayley Jarvis, Head of Physical Activity at Mind, said: “For people who don’t exercise, taking that first step can be daunting, especially if they’re also experiencing a mental health problem. When you add the pressure of performance so often seen in sports marketing or on social media, for some it can feel impossible to get started as they don’t feel like they’re ‘good enough’.
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