The cigarette maker says differentiated regulation and taxation could be used to cut prices and incentivise consumers to use less harmful tobacco products, such as iQos
Philip Morris International’s SA division has urged the government to ease rules restricting tobacco advertising for “smoke-free” products such as its iQos device, arguing it needs more scope to inform consumers about alternatives to smoking.
The manufacturer of cigarette brands Marlboro and Chesterfield has previously said it aims to derive half its net revenue from smoke-free products by 2025...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
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