Good news: coffee consumption in the Philippines is in meteoric rise, a coffee expert told Philstar.com.
While in previous generations, the young were discouraged by elders to drink coffee for fear of caffeine, today, coffee appreciation especially among the youth has exponentially increased as they are more into fancy and experimental blends as compared to others who still prefer their coffee black, with milk, espresso or the more traditional ways, said Robert Francisco, Managing Director, Ueshima Coffee Co. Academy Philippines.
Although UCC cafes in the Philippines, such as the recently opened UCC Clockwork in One Ayala Mall in Makati City, carry out Japanese-inspired menus as a nod to the brand’s Japanese roots, the Philippine franchise has total freedom and does not need prior approval from headquarters for its dishes or concoctions, said Francisco, who is among those responsible for developing the products for the local franchise.
“Coffee is not only used in hot or cold drinks. It’s used in other ingredients now… candles, rubs… others take it with alcohol,” he pointed out. According to him, local inventory of coffee harvests this year ran out already as early as March or April. “But it’s quite costly because it’s very, very unique and flavorful,” Francisco said of their local franchise’s brews featuring coffee from the likes of Benguet and Mt. Apo.
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