The Department of Tourism (DOT) is finalizing an action plan to reach the goal of generating some P25 billion in revenue by 2030, from the country’s hosting of meetings and conferences.
THE Department of Tourism is finalizing an action plan to reach the goal of generating some P25 billion in revenue by 2030, from the country’s hosting of meetings and conferences.
She added, “The initial [MICE] roadmap launched in 2018 is the principal document for MICE tourism development. During the pandemic, the DOT together with members of the MICE Roadmap Technical Working Group conducted a series of Focus Group Discussions to assess the feasibility of the earlier targets set. The results of the FGDs showed that the initial targets are still attainable by 2030.”
Among the targets include the expansion of usable space for exhibitions to at least 100,000 square meters by 2030, from 70,895 sqm in 2017. By 2030, the Philippines should be among the top 10 in the International Congress and Convention Association’s global ranking.
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