Toki, the first and only social commerce platform in the Philippines dedicated to collectibles, recently delighted hobbyists and enthusiasts at TOYCON, the biggest annual gathering for collectors at SMX Manila.
TOKI at TOYCON PH from June 14 to 16. The country’s first social commerce platform for collectibles makes its way to the “Beyond the Block” event at Ronac Lifestyle Center in Magallanes, Makati today, June 30.
The platform hosted several livestream auctions from its booth at TOYCON, engaging those remotely navigating the platform and bringing the same vibrant energy from the convention to wherever they were. With over 100,000 certified authentic collectibles on its platform, Toki showcased a wide array of items at the three-day event, including exclusive Art Toys, Funko, rare Lego sets, and sneakers.
“As collectors ourselves, the Toki team knew just how important the TOYCON event is, especially for those who seize the opportunity to maintain and enhance their collections,” said Frederic Levy, one of Toki’s founders and the social commerce platform’s CEO. “Even though we launched Toki last November, we couldn’t resist making this official debut at the one and only TOYCON Philippines.
One of the main highlights from Toki was its daily giveaway of P10,000 worth of vouchers, awarded to one lucky winner on each day of TOYCON. To make a splash at their first appearance at this major collector event, Toki encouraged attendees to join the special giveaway, where winners could use their prizes to explore the platform and acquire their favorite collectibles through Toki’s seamless end-to-end buying journey.
TOYCON has been the premier convention for collectors for 20 years, with the 2024 event marking its 21st year. Aside from the premier event, Toki, in partnership with Secret Fresh, is also bringing back the weekend gathering for collectors at “Beyond the Block,” which takes place today, June 30, at Ronac Lifestyle Center in Magallanes, Makati.
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