On social media, some luxury brands like Phoebe Philo, The Row, and Bottega Veneta are taking risks – and seeing the rewards.
Scientists are currently arguing about whether we’ve entered a new geological age – the Anthropocene – which is characterised by the impact of human behaviour. Over in the world of fashion, the opposite is true; we’re living through an era characterised instead by the all-seeing eye of the algorithm. Instagram launched over a decade ago.
” It was the kind of post we were all doing at the time: something familiar from our surroundings, with a trendy filter and simple caption. They soon added images of artworks, movie stills and historically important buildings and furniture, which they would sometimes mix with flat product images and photographs of editorial placement in different magazines.
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