.piersmorgan rages 'you should fire YOURSELF' at fire chief who banned mascot Fireman Sam
PIERS Morgan got into a heated exchange this morning with Lincolnshire Fire and Rescue Services over their axing of mascot Fireman Sam.
Britzman said Lincs Fire Service is aiming for a 50/50 male to female split, as to be reflective of the general population. "The message women get about the fire service starts at a very young age: three four, five. There’s been a lot of research about stereotypes of images." He said: "It’s not hypocrisy. Yes I’m a white man, across FRS there’s about 95% white males. Me being a white male does not reflect our society, roughly half our society is female.
"It’s important to us that our open days and community events don’t make anyone feel excluded and therefore we took this decision."We always make sure that we include plenty of activities and other ways to engage children and adults, to help them learn more about fire safety and a firefighter’s role."
The term "fireman" has been dropped in Britain and is now replaced with the gender neutral title of "firefighter."
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