Piers Morgan has left his position at News UK, rejecting a lucrative offer to become the highest-paid journalist in the UK. Instead, he is launching his own YouTube-based debate show, 'Uncensored,' and a podcast, aiming to capitalize on the growing popularity of digital media platforms. Morgan believes his brand and approach will resonate with audiences seeking alternative perspectives and in-depth discussions on controversial topics.
Piers Morgan 's departure from News UK, where he was reportedly offered the highest-paid journalist position in the UK, has sparked significant discussion. Morgan opted to launch his own YouTube-based debate show, 'Uncensored,' and a podcast, citing his desire for ownership and a desire to emulate the success of American 'shock jock' commentators like Joe Rogan . Morgan's decision to leave behind the established media landscape and embrace the digital realm is a bold move.
He argues that traditional TV news audiences are migrating to platforms like YouTube and podcasts, pointing to the significant rise in YouTube viewership. His channel, 'Uncensored,' boasts 3.6 million subscribers and averages over one million views per video, tackling controversial topics and featuring divisive figures.Morgan believes his brand has global appeal and aims to target the US market, where he sees an opportunity to compete with established names in the opinionated media sphere. He acknowledges the challenges of breaking into this competitive landscape, particularly the strong partisan divide in American politics. However, he maintains that his approach, emphasizing in-depth debates rather than rigid ideological stances, will resonate with viewers. Despite the potential risks, Morgan feels that the current climate is favorable for him to establish his own platform, leveraging his existing audience and connections
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