Pininfarina hypercars boost Warner Bros. retail-tainment event

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Pininfarina hypercars boost Warner Bros. retail-tainment event
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The immersive Wayne Enterprises Experience gives audiences a glimpse into the future of luxury.

Featured in the Wayne Enterprises Experience launched this month, pricing for the all-electric Battista hyper GT starts at $3.6 million. Image credit: Automobili PininfarinaKicking off in New York City, an innovative retail-tainment activation grants audiences a glimpse into the future of luxury shopping.

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