France's lower house of Parliament has unanimously approved a pioneering bill to curb the environmental impact of fast fashion, marking a significant step towards sustainability in the global fashion industry
France's lower house of Parliament has unanimously approved a pioneering bill to curb the environmental impact of fast fashion, marking a significant step towards sustainability in the global fashion industryFILE - The LVMH logo is photographed at the Vivatech show in Paris, June 15, 2023.
Christophe Bechu, the minister for ecological transition, hailed the vote as a historic step toward reining in the “excesses” of fast fashion. The bill will introduce stringent measures, including banning advertising for the most inexpensive textiles and imposing an environmental levy on these low-cost products.
It’s a measure that promotes environmental protection and aims to safeguard France’s prized high fashion industry. By coincidence, this comes during a week when French President Emmanuel Macron feted luxury giant LVMH CEO Bernard Arnault with the Légion d’Honneur, France’s greatest civilian honor, in a star-filled private ceremony that included Beyoncé.
By imposing these measures, France aims to level the playing field and promote a more sustainable fashion landscape.
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