The Planet Fitness gym chain has been in the news after a self-described 'queer' man, who says he identifies as a woman, was allowed to use the women's locker room in Fairbanks, Alaska.
gym chain has been in the news of late after a self-described “queer” man, who says he identifies as a woman, was allowed to use the women’s locker room at adidn’t ask the wannabe woman to use the men’s facilities. Instead, it canceled Ms. Silva’s membership for having the temerity to complain loudly and publicly.
After Anheuser-Busch’s then-vice president of marketing for Bud Light, Alissa Heinerscheid, decided it would be a good idea to hire transgender influencer Dylan Mulvaney as a “brand ambassador” for Bud Light, the ensuing consumer boycott cost the beer giant not only $27 billion in market capitalization but also Bud Light’s status as the bestselling beer brand in the U.S.
One-upping New Coke as an epic fail caused Ms. Heinerscheid to lose her job and be banished to the obscurity she so richly deserved . Whoever atdecided to give Ms. Silva — rather than the “queer” customer— the boot deserves to meet the same fate as Ms. Heinerscheid., but not anymore. I canceled it over the weekend in protest of its pro-transgender policies and in solidarity with Ms. Silva.
In the bigger picture, how many Bud Lights, Targets, Rip Curls, and now Planet Fitnesses’ losing millions or even billions of dollars will it take for left-wing executives to get the message that they shouldn’t bend over backward and forward for a vanishingly small but vociferous minority?’ case, it risks alienating the vast majority of its female customers, who understandably don’t want to be forced to share private spaces with gender-confused men.
Regrettably, but perhaps not surprisingly, Democrats on the committee defended the interlopers, and the Protection of Women in Olympic and Amateur Sports Act barely passed out of committee on a party-line 16-15 vote.
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