Planet Fitness has seen a nearly 8-percent drop in valuation after revoking a woman's membership for taking photos of a biological male in the women's locker room.
Planet Fitness critics are saying "go woke, go broke," calling on the top fitness chain to receive the "Bud Light" treatment after an uproar over its transgender locker room policy created a social media stir. The chain saw a $400 million dive in valuation from $5.3 billion to $4.
Whoa. Planet Fitness saw $400 Million wiped off its value since we broke the story of them allowing men in female lockers rooms and then banning the woman who exposed it. Turns out people don’t want to support companies who cave to gender pseudoscience and allow men in womens’ private spaces! #BoycottPlanetFitness Do not let up! Keep it going!" the post read. Silva claimed a 12-year-old girl who was in the locker room was also uncomfortable with the biological male's presence.
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