The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first time in more than two decades.
<p>NEW YORK — The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy.
</p><p>Planet Fitness executives did not specify why the chain is raising the basic plan by 50% for the first time since 1998, but the move comes as higher interest rates and 
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