A planning inspector has stopped a digital advertising board from being installed next to a chip shop, stating that it would be ‘obtrusive and dominant’.
The Crispy Cod in Ketley where the digital advertising board was proposed to be placed. Picture: Google
They added that the advertising board would only use static images and be controlled by light sensors influenced by the natural light. Planning inspector Ben Plenty agreed with the local authority and dismissed the planning appeal stating that it would be a ‘tall feature’ and ‘substantially higher’ than the adjacent fence and chip shop. He concluded that the structure would be ‘obtrusive and dominant’ in the proposed site.
When initially refusing the application Telford & Wrekin Council said that the advertising board would create ‘an unacceptable level of visual clutter’ due to existing signs being in close proximity.The government’s planning inspector disagreed with the applicant’s view. “Moreover, regardless of the setting of the sequential display and the intensity of illumination, the proposal would harm the visual amenity of the area.”
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