THE joint-venture company between Philip Morris Philippines Manufacturing, Inc. and Fortune Tobacco Corporation is set to launch new products that support Republic Act 11900, otherwise known as the Vaporized Nicotine and Non-Nicotine Products Regulation Act.
PMFTC Inc. President Denis Gorkun said at a forum in Manila that the company will launch 'very soon' in the Philippines the next level in tobacco innovation called IQOS ILUMA.Gorkun said the device is more consumer-friendly as it uses induction technology to heat instead of burning tobacco.RA 11900, which was passed in 2022, regulates the importation, manufacture, sale, packaging, distribution and use of vaporized nicotine and non-nicotine products, and novel tobacco products.
Gorkun said that around one billion people around the world still smoke, despite being fully aware of its negative health consequences.Nevertheless, even as smokers are encouraged to quit, he stressed that those adults who do not quit 'deserve pragmatic and sensible solutions that can help them make a better choice than continuing to smoke cigarettes.'Gorkun said 'doing nothing is just prolonging the life of cigarettes and shortening the lives of people who consume those cigarettes.
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