This should be interesting
The car industry is not Game of Thrones but there’s definitely a hint of Succession about the reorganization within BMW’s design department.
Holger Hampf assumes control of Mini design, while Christian Bauer, who runs digital and UX, remains in post. So what does it all mean? The egregiously plus-size XM is a misfire, to say the least, while the 7-Series wilfully debunks the holy strictures of big car design. Meanwhile, the two recent Neue Klasse concepts suggest a return to the crisp surfaces and subtle modernism that helped elevate BMW back in the ’70s and ’80s.
“The volume of work was the key trigger. The sheer workload and the competitive landscape led me to believe this was a good step. It’s unusual in the bigger OEMs, but I wouldn’t be surprised if others followed suit. Nobody was forced out of his position or forced into a new one.”Missoni, of course, recently left Polestar, his departure in parallel with the resignation of CEO Thomas Ingenlath. Maybe he spied the writing on the wall; he may have been contemplating a move anyway.
Adrian Van Hooydonk Bmw Design
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