No junk food advertisements will be broadcast before 9 pm from October next year
Porridge and crumpets have been included in a pre-watershed ban of junk food ads, under new legislation to tackle childhood obesity.
Food and drink adverts will be banned if the products are classified as “less healthy” using a Government scoring system based on salt, fat, sugar and protein content. The ban will also apply to chickpea or lentil-based crisps, fried, flavoured or seasoned chickpeas, seaweed-based snacks and Bombay mix.
Its impact assessment notes that “overall the studies do find a clear link between food advertising and calorie consumption”. “This government is taking action now to end the targeting of junk food ads at kids, across both TV and online.
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