Portia Sabin on This Year’s Music Biz Conference: ‘AI Is the Big One’ 

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Portia Sabin on This Year’s Music Biz Conference: ‘AI Is the Big One’ 
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Music Biz president Portia Sabin details the annual conference's focus on AI, metadata, streaming, physical and fraud.

’s career has reached most of the corners of the music industry, including drumming under the stage name of P-Girl in all-female punk power-pop band The Hissyfits in the late 1990s.

After studying for a doctorate in anthropology and education at Columbia University in the early 2000s, she worked intermittently for the indie label Kill Rock Stars . Around that time, she also founded Shotclock Management and in 2006 took the reins of Kill Rock Stars when Moon left to work at Nonesuch Records. She led the label — home of— for 13 years while serving on the boards of directors for both U.S.

Ahead of Music Biz’s annual conference, which will take place next week in Nashville, Sabin spoke toWe had about 2,100 people last year, and we are now more than 50% further along in terms of registrations than last year at this point. I’m anticipating about 2,300. Our board wanted us to grow international attendance, so we have folks from over 30 countries. We currently have 369 member companies. When I came on board in 2019, we had individual memberships and student memberships.

The transformation from NARM to Music Biz occurred before you took the helm; and while the conference still has a big legacy physical business presence, overall the meeting’s scope is much larger.When became the Music Business Association, it kind of fell off my radar; and I didn’t find out about it again until about 2017 when I went to the conference, and I was blown away. It was everybody that you would want to talk to and just so many different pieces of the industry in one place.

In the past, the conference was a hotbed of dealmaking and private meetings between companies up in the hotel suites. Will that ingredient still be prevalent this year? The programming is important to the Music Biz conference, but networking is just as important. We believe that those deals still happen at Music Biz because when we look at attendance, it’s still like 27% C-suite attendees. A lot of decision-makers are at the conference, which makes a big difference.

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