The retailer has taken over Aldi in our weekly price comparison of basics like bread and milk
A few years back and not many customers would have considered it as a valid alternative to budget retailers like Lidl and Aldi.But just like M&S, it's had somewhat of a turnaround over the last year or so and is pulling in more customers than ever thanks to initiatives such as Aldi Price Match, Price Lock and My Nectar Prices.
His plan seems to be bearing fruit as for the first time in our weekly comparison of the same essentials from every supermarket - something we've been doing for more than a year - Sainsbury's has taken the lead over Aldi with a bill of £12.07. Lidl remains the cheapest, at £11.68, and has actually come down this week after following the lead of Aldi and Tesco by cutting the price of a two pint bottle of milk to £1.20. All the other retailers have now done the same.
A Sainsbury’s spokesperson said: “We are putting all of our energy into battling inflation so that customers get the very best prices when they shop with us, particularly now as household budgets are under more pressure than ever. We are fully committed to passing on savings on the products our customers buy most often and as a result, prices on our top 100 selling products are lower than they were in March, against a market where prices have gone up.
"Nectar customers can expect lower prices on over 3000 products, including household products, pet food and confectionery, dairy, bakery, ready meals and fruit and vegetables when using their Nectar app or card at checkout. We have seen an increase of 1 million Nectar customers since the launch of Nectar Prices in April saving them £90m over this period.”
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