Unlike Robert Jenrick, who appeared to be fighting a single-issue campaign on immigration, Kemi Badenoch widened her appeal by talking about public spending, welfare policy and the NHS.
For Kemi Badenoch, less is more. Before the Tory leadership TV showdown with rival Robert Jenrick, she'd declared: 'I'm running a grassroots campaign, not a TV campaign or a media campaign.' She was the frontrunner, after all, and according to conventional wisdom, had the most to lose from round-the-clock media interviews - which Mr Jenrick has done - and TV debates - which Mr Jenrick has demanded.
Leaving the EHCR wasn't a 'silver bullet', she said. And she rejected a 'bonfire of EU regulations', saying he wasn't going to scrap produce safety laws. She was pragmatic on releasing prisoners from overcrowded jails too, saying the safety of prison officers was top priority. She was emphatic, though, on pledging to scrap Labour's move to slap VAT on private school fees, claiming it would be the first thing she would do if she became prime minister.
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