The firm collected information through its website and mobile apps, and even directly from the hospital bedsides of new mothers.
A pregnancy club has been fined £400,000 for illegally sharing the personal information of more than 14 million people.
Bounty UK, which offers advice to new parents, unlawfully shared its members' data with marketing agencies, including the details of"potentially vulnerable" new mothers, according to the Information Commissioner's Office . The shared data also included information about very young children, such as their birth date and sex, and Bounty's actions appeared"to have been motivated by financial gain", the regulator said.
Bounty collected information through its website and mobile apps, merchandise packs, and even directly from the hospital bedsides of new mothers.The company was found to have breached the Data Protection Act 1998 by sharing around 34.4 million records with 39 agencies, including Acxiom, Equifax, Indicia and Sky, between June 2017 and April 2018.
He added that"such careless data sharing is likely to have caused distress to many people" as it included"information about their pregnancy status and their children".
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