The French fashion and leather goods house's Birkin bags are averaging returns of 127 percent on the platform, per a new report.
The 2023 findings reveal that as overall demand for vintage bags is up 300 percent since 2020, and Gen Z consumers specifically spend 40 percent more compared to last year, preloved items from French fashion and leather goods house Hermès hold the highest resale value. The brand’s Birkin purses alone are worth 127 percent of their original price, adding to the booming desire for “fair condition bags,” up 130 percent this year.
Jewelry as a whole is showing up as a big player in the category, with searches for “vintage pendant necklaces” climbing 154 percent. Searches for pendants, bangles and rings collectively are up 83 percent, while U.S. jeweler David Yurman’s signature silver signet rings specifically rose 81 percent. Though the youngest consumers are championing vintage, Millennials are turning out to have the most interest in “fair condition” clothing.
Most of these names are behind the bags with the highest resale values because as noted, the Hermès Birkin brings in 127 percent of its original price. The Chanel 22 has a 104 percent total and the Goyard Mini Anjou holds 100 percent of the retail total — in fourth and fifth place, the Saint Laurent Icare and Prada Re-Edition hold 93 percent and 78 percent of their value when resold.
From country club core to yacht chic, three aesthetic descriptors seem to be driving secondhand sales, including “old money,” “unapologetic luxury” and, of course, “quiet luxury.” Fueled by the rapid-fire cycle of social media, certain labels rising above the rest for styles that adhere to each category.
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