Electronic Arts has agreed to pay £488m to retain its status as the Premier League’s lead partner and official video-game licence-holder, Sky News learns.
The Premier League is closing in on a commercial deal with Electronic Arts , the video-games maker, that would be worth close to £500m - one of the largest such agreements ever struck by English football's top flight.clubs were briefed at a meeting on Friday that a new six-year partnership with EA Sports worth about £488m is close to being finalised.
One club executive said it would deliver more than £80m annually, and would consist of EA remaining as the league's lead partner as well as retaining its exclusive electronic game licence. The lucrative extension is said to be worth more than double the existing deal involving the two parties.
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