Premiership Rugby must grow fan base to thrive, warns Northampton CEO
Less than a minute agoNorthampton were beaten at home by reigning champions Leicester last weekend
He continued: "A lot of the conversations rightly at the moment are around 'how do we grow the audience?', 'how do we get more people engaged and understanding of Premiership rugby?', 'how do we take some of those followers from the international game and bring them through the gates at Franklin's Gardens and the other grounds?' and 'how do we then keep them, how do we deliver a product that people get passionate about, that they want more of, and that they...
"We saw fantastic crowds here, particularly through the back end of the season. The start of this season has proved a little bit more challenging and when we talk to supporters, it's undoubtedly the cost of living that is impacting that."were suspended from all competitions by the Rugby Football UnionWasps are in a similar predicament, owing money to HM Revenue and Customs and £35m in bonds which helped finance their move from Coventry to London in 2014.
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