Researchers have discovered that there's 'no correlation between price and durability' when it comes to buying bargain clothes
We always knew we were fans of Primark's clothing, but now actual scientists have said that it's even better than we thought. If you're anything like us, you've probably got a pair of Primark jeans knocking about that you've been wearing for years.
The university's school of design assessed 65 products, and found a £15 pair of women's jeans from Primark to be more durable than their £150 designer equivalent.'There's no correlation between price and durability' Explaining how they tested the clothes, Kate Morris, who led the research team at the university, said: 'we have equipment that can mimic years and years of wear and tear of garments in a matter of hours.
'We've been investing in making our clothes more durable' Speaking on the university's findings, Vicki Swain, Primark’s product longevity lead, said:
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