The retailer has launched a new Hello Kitty collection to mark 50 years of the iconic character
Primark has opened Hello Kitty themed cafes at two Greater Manchester stores. The cafe arrived at the Trafford Palazzo branch on Wednesday and opens at Manchester's Market Street store today, Thursday.
If the retailer's previous themed cafes, based on The Grinch and Disney's Lilo & Stitch, are anything to go by, they'll be a popular addition for shoppers, with Hello Kitty herself making special guest appearances in select locations over the coming weeks.The cafes are part of a partnership between Primark and Sanrio to celebrate 50 years of the iconic character, which has seen a new collection launched in stores.
Prices start from £1 and the range includes everything from cosy loungewear and graphic tees, to nightwear, bags and playful accessories, each piece said to be 'infused with the signature kawaii style of the beloved character'.Sarah Jackson, director of licensing at Primark, said: “Hello Kitty has been a cultural phenomenon since her debut in 1974, captivating hearts around the globe with her cute aesthetic.
Silvia Figini, chief operating officer at Sanrio EMEA, India and Oceania, Mr Men - Worldwide, said: “We are thrilled to partner with Primark on this new collection to celebrate Hello Kitty’s 50th anniversary.
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