The viral jacket is a part of the Primark Presents Rita Ora collection.
The hunt for the perfect autumn jacket that is both versatile and stylish ends at Primark, with customers singing praises for one specific coat that can easily transition from a laid-back to a dressed-up look.
Featuring both zip and popper front fastenings for versatile wear and plenty of pockets, it strikes the right balance between functionality and fashion-forward design, Essex Live reports. Praised as "beautiful" and "gorgeous" on Primark's Instagram page, the coat has also sparked a bit of shopper frustration due to its elusive availability.
One follower replied: "I've gone to look for this coat at least 6 times. I'm starting to think it doesn't exist!"
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